Practise Music is an independent PR and management company with a passion for sharing artist stories. Since launching in 2017, co-founders Sinead Mills and William Burgess, with over 30 years’ combined industry experience, have built campaigns for a wide-ranging roster that spans Laufey’s dreamy jazz-pop to Squid’s angular post-punk, Porter Robinson’s electronic euphoria to Ludovico Einaudi’s modern classical minimalism.

Practise works closely with each artist, label and manager to shape a narrative that feels true to them. Comfortable working with both independent and major record labels through to individual artists, it’s always the quality of the music and the story behind it that matters most. Practise also handle the press for some of the most respected festivals out there including End Of The Road, Mad Cool and EFG London Jazz Festival.

Every campaign is thoughtfully built and carefully executed, with an eye on the artist’s long-term career rather than a quick win.